What are Wagyu? In Japan, some of the most prized, and expensive beef in the country is Wagyu, or what is called Kobe Beef. Stories of massaging cattle or feeding them beer are legendary, if true. What is indeed true is the quality and flavor of Wagyu beef and the pride of the Japanese people who revere this delicacy so much it was declared a national treasure. The marbling of Wagyu is unparalleled in any other breed in the world. When cooked, the servings are tender, juicy, and full of flavor, surpassing even the Prime graded cuts in the U.S. Now this same breed of Japanese beef cattle is raised in America and ready for your table.